Friendship with Facebook

facebook (Photo credit: sitmonkeysupreme)

I am reading with just a teeny bit of skepticism about the class action suit brought against Facebook.  It will reportedly “put some cash in your pocket” if you’ve been in a “Sponsored Story” on Facebook, according to assorted sources. Snopes allows that this is not a hoax, but I’m not spending the money yet. Actually, I don’t have the time, what with trying to plow through all the uninvited posts (read: ads) on my page from people who are not my Friends. There is no way to un-Friend them. I mean, Merle Norman of Seneca? Voto Latino? I am all for Voto Latino (something I consider entirely my own business and certainly never told Facebook) but just between you and me, I thinkMerle Norman cosmetics are hazardous to your health.

Back to the class action business. No offense to our system of justice, but the class is too big and the action unlikely. Facebook lawyers are too many and too well funded, and the point of the thing too obscure. Unless you’re a lawyer yourself it’s probably not worth your time. Maybe that’s the upside: create jobs for lawyers. But as for all of us minions in the class? Don’t bet on getting rich.

In the umpteen class action suits I’ve been a part of — Earthlink, Bank of America, a bunch of other questionable corporate entities, the most I’ve gotten so far is a free lunch en route to a deposition for the anti-Earthlink lawyers. Don’t recall many checks.

I trust Facebook about as much as I understand them, which is not a bit. The abuse of “sponsored story” users may or may not be any greater than the day-to-day abuse of us ordinary users, who remain at the mercy of whatever programmer geek is in charge this month. But as long as I’m enjoying the occasional posts of assorted Facebook Friends — half of whom I’ve not seen in real time for years — Facebook probably owes me nothing.

It’s still fine if they want to send me a check.

Saying Goodbye to Ken Lewis

I am not sorry to see Ken Lewis leave his cushy Bank of America post. This has nothing to do with understanding what’s really going on at BofA, or the economy, or finance in general. It has to do with the frustrations of middle America, to which I belong. Especially aging middle America.

When my father died in 1987, leaving small amounts of his hard-earned estate to his daughters, I put a little of my small amount into a small-town bank stock. Eventually that bank was bought by a bank that was bought by BofA. Nice. My stock increased from very tiny number of shares to very small number of shares — but still enough to give me a couple hundred dollars every quarter and pay off my church pledge with the shares of which I now have more than my extensive portfolio should have. (I don’t understand any of this either, but am fortunate to have an in-house economic advisor.)

Yesterday I received my dividend check, in the amount of slightly over $4. Lord only knows what my shares are worth, if anything. I am very lucky to be healthy and still in the workforce more or less, and not reliant on my personal investment portfolio.

Not long ago there was a story in the New York Times about a woman my age, widowed a few years ago, now having to move in with her son because she and her husband had done exactly the same thing: invested in their small-town bank in order to have investment income for her to live on. It was bought by a bank that was bought by BofA. With the fall of BofA, she could no longer afford to pay the bills and was about to lose her house. I remember thinking how easily she could be me.

Now we read (New York Times October 1) that Mr. Lewis “is fed up with the criticism” about his buying Merrill Lynch. And that he returned from vacation in Aspen with a full beard to announce his resignation. Well poor, poor Mr. Lewis.

Middle America used to trust its bankers. Mine, earlier, was named Mr. Trivett and he advised me to put $10 into savings for every $100 I was ever able to accumulate. Another, earlier, was named Mr. Harris and he once wrote a personal letter to my daughter advising her to keep her college grades up because she needed to justify the loans he had backed for her.

Somehow I missed out on that sort of a relationship with Ken Lewis. Somehow the banking industry has lost that connection — any connection at all — with its consumers. And its everyday shareholders. And other things like accountability and consideration and good, honest business practices.

I wish Ken Lewis could know what it feels like to be unable to pay the bills.