As if there weren’t already about 500 more TV channels than anyone can possibly manage, news comes from Britain about Vintage TV’s plans to launch in a few months.
It is the generation that has had it all: five decades of peace and prosperity, technological and social revolution bringing longer and more fulfilled lives, followed by fat pensions. Now, when they are tired of roaring about on their new motorbikes, working out at the gym or renovating their Umbrian farmhouses, the baby-boomer generation will be able to relax with its own television channel.
Vintage TV, which is due to begin broadcasting in September, is aimed at the over-fifties. It will focus on culture and music from the post-war rock’n’roll years – from the Berlin airlift to the fall of Mrs. Thatcher. The presenters lined up for Vintage, which will be available to 10 million viewers via Sky and Freesat, include veteran broadcaster Paul Gambaccini, 61. The Who singer Roger Daltrey, 66, Blondie’s Debbie Harry, 64, Yes keyboard wizard Rick Wakeman, 61, are also set to appear.
One of the innovations on the 24-hour channel will be newly commissioned videos for 500 hits that were in the charts before they became a compulsory accompaniment for the MTV generation in the 1980s. The creators of Vintage said the programming would provide a “destination” for the fifty-somethings who find their interests squeezed by broadcasters looking to attract younger viewers.
No amount of Googling produced an answer to the burning question of whether Vintage TV will be offered to U.S. viewers, but couch potatoes have to hope. And this space, which does advertise itself as focusing (more or less) on issues of concern to over-50 generations, felt you should hear it here first.